Tag: recession over
Is the Recession Over for the Ad Business?
by Todd Yates on Aug.17, 2009, under Industry Trends
Most people in the advertising business have seen a significant uptick in activity in the past month. This activity has led many, myself included, to ponder whether this means that the recession is over. While the activity is increasing, the money has not quite followed. There has been a flurry of boards and bids, but decisions are still very slow in coming. Also, those jobs that are moving forward are doing so with smaller budgets and in different fashion than before.
There is fairly solid consensus that the rest of 2009 will continue to be challenging. The truth is that there is no where for ad spending to go but up. However, this new spending comes with significantly increased accountability. We will all have to learn to work differently from this point forward.
One thing is for certain, online will change the way the television ad business works going forward. Online will affect how TV programming is distributed and how advertising will integrate with the new distribution methods and models. For an interesting look at how online video ads will impact live TV ads, take a look at this study by CBS.
CBS Study: Online Video Could be More Valuable than Live TV
Have you seen the recession easing? Let me know.
