Behind the Orange Curtain

Tag: avid

NAB 2009 – Day Two

by Todd Yates on Apr.22, 2009, under Industry Trends

Things actually seemed a little busier yesterday at the show, although the crowds are estimated to be down by about 50,000 attendees.  Here is a quick wrap of yesterday’s cool findings.

1.  Panasonic announced significantly cheaper P2 cards.  They are based on a new technology that is cheaper to manufacture, but shortens the life of the card (5 years instead of 30).  This is a great thing.  We all know that in five years there will be something completely different anyway – like P3!

2.  This crazy rig at the Tiffen/Steadicam booth.  Half of me says “What the . . “, the other half is intrigued by the possibilities.

segway

 

3.  Without a doubt, Autodesk wins the best booth of the show.  The entire booth is made out of cardboard mailing tubes!  Now that’s being creative.

autodesk

4.  The NEW AVID.  Yes, AVID is back at the show this year with a much smaller booth, but one that was 100% bigger than Apple’s.  This year they have new leadership, a new logo and a singular brand.  They have dumped all of the brand names that they have purchased over the years (i.e. Digidesign, M-Audio, etc.) and are selling those products under the AVID brand.  I know some of you audio folks will want to stop and pause to grieve.

That’s it for now.  I will try to have a complete wrap up by the end of the week.

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NAB 2009 – Day One

by Todd Yates on Apr.20, 2009, under Industry Trends

Well this morning as I approached the Las Vegas Convention Center it felt more like going to the show on Thursday (the last day of the show when there is hardly anyone left in town).  I have been coming to this show for a long time and this is the lightest I have ever seen attendance.  I didn’t make it out of the South Hall today and spent most of my time in the lower hall.  Here are some brief highlights of what I thought was cool from Day One:

1.  AJA Ki Pro – This is definitely the show front runner so far.  A small self contained file based that will record in HD ProResHQ for up to 2.5 hours onto a hard drive that you can remove and plug into your computer.  It takes HD-SDI, SD-SDI, analog audio and time code.  It will also up convert your SD to HD on input.

acquire

Here is a link with more info:  http://www.aja.com/products/acquire/

2.  My good friends at Silicon Imaging are showing some great 3D capture technologies and workflows.  Very cool stuff!

3.  AVID actually had A.R. Rahman play at their party tonight at the Hard Rock!  (The guy who won two Oscars for his music in Slumdog Millionaire) He only played one song, but that alone was worth the trip over there.  Way to go AVID!  Now if they could only increase the file limit on my Unity.  :-)

ar

Well that’s it for now.  I know it’s not much, but there wasn’t that much excitement today.  We will hope for more tomorrow.

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