Up for sale – our future.
by Todd Yates on Jun.16, 2009, under Industry Trends
When I first heard of this, I was both intrigued and troubled at the same time. A production company and director auctioning an entire TV spot on eBay – soup to nuts. Half of me thought, “Wow, this could be a great way to get a ton of publicity.” The other half of me thought, “Wow, our entire careers and the sum of our creative efforts have been reduced to the likes of sticky-man wall crawlers and pot leaf sunglasses.”
At the end of the day, the auction ended for just $5,000. As the owner of a production company and facilities company, I can assure you that the expenses for the deliverables alone will cost this company for than $5,000, not to mention the labor and lost opportunity cost. I hope for the sake of the director who auctioned himself that he gets some future benefit from this endeavor. (see previous post) If not, perhaps he can trade his services for one of the other items pictured above.
