NAB 2009 – Day Two
by Todd Yates on Apr.22, 2009, under Industry Trends
Things actually seemed a little busier yesterday at the show, although the crowds are estimated to be down by about 50,000 attendees. Here is a quick wrap of yesterday’s cool findings.
1. Panasonic announced significantly cheaper P2 cards. They are based on a new technology that is cheaper to manufacture, but shortens the life of the card (5 years instead of 30). This is a great thing. We all know that in five years there will be something completely different anyway – like P3!
2. This crazy rig at the Tiffen/Steadicam booth. Half of me says “What the . . “, the other half is intrigued by the possibilities.
3. Without a doubt, Autodesk wins the best booth of the show. The entire booth is made out of cardboard mailing tubes! Now that’s being creative.
4. The NEW AVID. Yes, AVID is back at the show this year with a much smaller booth, but one that was 100% bigger than Apple’s. This year they have new leadership, a new logo and a singular brand. They have dumped all of the brand names that they have purchased over the years (i.e. Digidesign, M-Audio, etc.) and are selling those products under the AVID brand. I know some of you audio folks will want to stop and pause to grieve.
That’s it for now. I will try to have a complete wrap up by the end of the week.
