Archive for April, 2009
Could 21:9 be in our Future?
by Todd Yates on Apr.26, 2009, under Industry Trends

I ran across this interesting new television from Phillips. At this point it appears that it is only available in the UK. Interestingly, it actually has a native pixel resolution of 2560×1080. Those who are fans of 2K and 4K formats that shoot at a 2:1 aspect ratio will appreciate this (like RED and SI-2K). Even cooler than the TV with it’s 2.39:1 aspect ratio and native resolution, is the short film that they made to promote it. If you are any type of effects nerd, like myself, you will appreciate the work entailed in producing a piece like this. Make sure to watch the link below for the full-screen Flash presentation before going to the link at the bottom which is for more information on the set itself.
Let me know what you think. Will all TV end up being in 2.4:1 or will this set just swap out letterbox for pillar box?
Flash Movie Link of short film Carousel.
Link to Phillips web site for Cinema 21:9.
NAB 2009 – Day Two
by Todd Yates on Apr.22, 2009, under Industry Trends
Things actually seemed a little busier yesterday at the show, although the crowds are estimated to be down by about 50,000 attendees. Here is a quick wrap of yesterday’s cool findings.
1. Panasonic announced significantly cheaper P2 cards. They are based on a new technology that is cheaper to manufacture, but shortens the life of the card (5 years instead of 30). This is a great thing. We all know that in five years there will be something completely different anyway – like P3!
2. This crazy rig at the Tiffen/Steadicam booth. Half of me says “What the . . “, the other half is intrigued by the possibilities.

3. Without a doubt, Autodesk wins the best booth of the show. The entire booth is made out of cardboard mailing tubes! Now that’s being creative.

4. The NEW AVID. Yes, AVID is back at the show this year with a much smaller booth, but one that was 100% bigger than Apple’s. This year they have new leadership, a new logo and a singular brand. They have dumped all of the brand names that they have purchased over the years (i.e. Digidesign, M-Audio, etc.) and are selling those products under the AVID brand. I know some of you audio folks will want to stop and pause to grieve.
That’s it for now. I will try to have a complete wrap up by the end of the week.
NAB 2009 – Day One
by Todd Yates on Apr.20, 2009, under Industry Trends
Well this morning as I approached the Las Vegas Convention Center it felt more like going to the show on Thursday (the last day of the show when there is hardly anyone left in town). I have been coming to this show for a long time and this is the lightest I have ever seen attendance. I didn’t make it out of the South Hall today and spent most of my time in the lower hall. Here are some brief highlights of what I thought was cool from Day One:
1. AJA Ki Pro – This is definitely the show front runner so far. A small self contained file based that will record in HD ProResHQ for up to 2.5 hours onto a hard drive that you can remove and plug into your computer. It takes HD-SDI, SD-SDI, analog audio and time code. It will also up convert your SD to HD on input.

Here is a link with more info: http://www.aja.com/products/acquire/
2. My good friends at Silicon Imaging are showing some great 3D capture technologies and workflows. Very cool stuff!
3. AVID actually had A.R. Rahman play at their party tonight at the Hard Rock! (The guy who won two Oscars for his music in Slumdog Millionaire) He only played one song, but that alone was worth the trip over there. Way to go AVID! Now if they could only increase the file limit on my Unity. :-)

Well that’s it for now. I know it’s not much, but there wasn’t that much excitement today. We will hope for more tomorrow.
The Truth about 2K, 4K and The Future of Pixels
by Todd Yates on Apr.14, 2009, under Production Tips
I know that I promised a post about color space this time, but wanted to share this very good (if not super geeky and techie) article by John Gait of Panavision about the claims and pixel ratings of current “high-resolution” cameras shared with me by Post Factory’s Executive Producer Jeremy Kientz. It is pretty long and very techie, but his conclusions and points are excellent and it is worth the read if you are a DP or work in the business. Thanks Jeremy!
http://magazine.creativecow.net/article/the-truth-about-2k-4k-the-future-of-pixels
NAB is next week and I will be providing daily posts of my reactions to what I find. I am still wondering if anyone is going this year. Comment to this post and let me know if you are. I hear AVID is back but still no Apple.
To drop or not to drop?
by Todd Yates on Apr.05, 2009, under Post-Production Tips, Production Tips
This week we are back to a techie topic that actually comes from a question from client at Gear Monkey. It involves frame rate and time code. Specifically, how does frame rate affect time code and what are the differences between the various frame rates like 30p, 29.97, 24 and 23.98? I will try to keep this one brief and concise so that no one’s brains melt and ooze out of their ears.
First, let’s address time code. There are essentially two types of time code, drop frame and non-drop frame. Drop frame time code was created to account for the extra amount of time that it took to broadcast the color portion of the television signal when NTSC was invented. In order for the time code to match the actual elapsed amount of time, two frames needed to be dropped every minute but not every tenth minute. During a discussion a few years ago on this subject I asked a group of editors when they thought it was appropriate to use either type of time code. One editor responded, “Don’t they use drop frame on the east coast and non-drop on the west coast?” I have never forgot that answer. The bottom line is that if you are working in standard definition NTSC and will be broadcasting your program (obviously this doesn’t matter for commercials since the program has to be longer than a minute before it matters) then use drop frame time code, otherwise non-drop is fine. In fact, in any HD format there in no drop frame because you do not need to compensate for the NTSC color delay.
Now, with regard to the varying frame rates available to us in the brave new HD world, here are some tips. Firstly, let me clarify a few things. 23.98 and 23.976 are the same thing. The abbreviated 23.98 uses that complex mathematical function known as “rounding.” Wouldn’t my high school math teacher be proud? However, 23.98p and 24p are NOT the same thing and I have seen the pain in the eyes of those who have made the wrong choice. Any footage that will be broadcast or laid off to videotape for final mastering should be done in either 23.98p, 29.97p(or i) or 59.94p(or i). It is now possible with the advent of things like Final Cut Pro and file based camcorders to create and edit true 24p or 30p projects. This is fine if your distribution will only be via computer display or if you are printing back to film, however if you want to lay that project off to videotape or broadcast it you will be bummed when you have to re-render that project from 24p to 23.98p or from 30 to 29.97. I will spare you the long explanation and to why this is, but it has to do with the 60Hz power source we have in the USA and other places. Some video cameras refer to 24p or 30p when they are actually referring to 23.98p and 29.97p (i.e. SDX-900, DVX-100, HVX-200, etc.) If you are shooting with a video camera, you can be fairly certain that you are shooting in either 23.98, 29.97 or 59.94 (i.e. Varicam). Just make sure that you set up your Final Cut or AVID project accordingly. For more on this see this older post.
Feel free to post additional related questions as comments to this post. In my next post, I will address the issues of color space and color recording formats in current formats. Happy producing!